Sky Magazine

The Perfect Editorial Environment

Skymag is a magazine all about TV, for television enthusiasts who love home entertainment. Every editorial section from the Editor's letter to the final feature is all about making the most of your time in front of the TV.

Over 56% ABC1 with an average age of 41 years old this is a highly valuable audience.Over 87% of our readers find the magazine ‘entertaining' and ‘useful' with 83% finding it ‘interesting'*.

Engagement at ‘Point Of Sale'

Skymag delivers a TV-loving audience at "point of sale" and over 79% refer to the magazine up to ten times*. It is read in the home, viewing decisions are made in the home, TV is viewed in the home. More than 74% tune into a programme they might not have watched after reading the magazine.*

Planning

Heavy TV viewers tend to plan their TV more; Skymag readers spend 24% more time watching multichannel programming that the UK average*. Being in Skymag gives TV channels the opportunity to get in front of a captive audience while they are actually looking for new things to watch on TV with 69% reading the mag to find out what's on Sky*.

Accessibility

No wastage whatsoever as every reader has Sky. Can the same be said for a traditional National Press campaign? In a traditional National Press "day of tx" campaign, only 39% of readers of the Express, Mail, Mirror, Guardian, Independent, London Lite, Sun and Times have a subscription to Sky.

It Works Quickly

It builds its coverage as soon as it drops with 75% of the Skymag audience delivered within 14 days of distribution.

Loyal Readership

81% of female readers ‘almost always' read the magazine.

It's Huge!

This is the only way most TV channels can afford to get their message across to such a targeted, but huge, audience. In fact, Skymag's audience of 7.9m is bigger than virtually all commercial TV programmes and similar in size to an average audience for The Ten O'Clock News.

(*PSB magazine segmentation research 12/07; #NRS J/D 08)