Sky.com

Sky.com is the online platform for BSkyB. We offer premium and exclusive content across our three pillars of Sports, News and Entertainment - all easily accessed through our Sky.com homepage. Please see our individual website sections on our content pillars for more information in these areas. Editorial content makes up nearly 50% of our total page views, we believe that the more engaged our consumers are with our content, the more effective our advertising.

Although we have the quality content of a publisher we have the reach of a portal. Year on year we have seen the fastest growth in unique users and we are now second only to MSN and Yahoo!*

Here at Sky we believe in the value of online beyond the click and so our focus is on delivering quality display, sponsorship and integrated communications solutions. We work closely with all of our clients to ensure all of our advertising responses are tailored to their requirements.

^{*Source: comScore Nov ‘09}