Heathrow Express

 

As an out-of-home opportunity, the Heathrow Express offers a unique and targetted method of reaching an upmarket audience at an ideal time. Reaching the International Business Traveller and key decision makers through this engaging and effective medium is highly effective and offers brands the chance to align themselves with quality content in a captive audience environment.

Some key data about the International Business Traveller:

-68% are business passengers: (36% UK/32% Foreign)
-30% of HEX passengers fly First or Business class
-10% of UK HEX passengers are C-suite
-96% are ABC1
-68% have a high business profile

For 15 minutes, there exists the opportunity to reach one of the most exclusive audiences through a world class tailored television offering. Opportunities include:

• Sponsorship opportunities (Media first on HEX TV and association with a global business network)

• Flexibility in spot length placement (and raise the profile of your brand, while reaching a desirable and affluent audience)

• Engaging - Informative & relevant

• A monthly selling period

 

For more information on Heathrow Express, please contact Tracey Jones at 020 7705 5044 or Tracey.Jones@bskyb.com