GO!VIEW

GO!View is the new joint venture from Sky and Sony Computer Entertainment Europe and is the official PlayStation Portable (PSPTM) video-on-demand service in the UK and Republic of Ireland. Content spanning drama, documentaries, movies and sport is regularly added to the service for PSP users to enjoy in addition to their usual gaming experience, with everyone who registers for the service receiving a free month's subscription.

Go!View makes portable, video-on-demand a reality. PSP users are able to easily transfer content to their PSP via a PC. Through agreements with distributors and broadcasters including Sky Sports, National Geographic, Disney-ABC-ESPN Television, BBC Worldwide, Sony Pictures Television International, NBC Universal International Television Distribution, Go!View can offer PSP users an excellent range of content. Programming will range from US dramas such as library series' of Lost and Desperate Housewives to hit UK shows such as Doctor Who and Top Gear; through to the best of Soccer AM, FA Premier League football action and blockbuster movies.

The Opportunity

Free from traditional advertising and pre rolls, Sky Media have developed a unique commercial opportunity for the Go! View platform giving brands a distribution window for long form advertising and advertiser funded programming. Advertisers pay a tenancy and encryption fee for content to be housed within the relevant editorial hub (Comedy, Sport or Entertainment) with promotional signpost media across the Go! View website and on the Go! View email newsletters.

With approximately 3m PSP owners in the UK, this offers brands a unique opportunity to engage at a much deeper level with a hard to reach audience of young tech-savvy adults. For more information and pricing please contact us.

Contacts

Ad Funded Programming / Branded Content: Dominic de Terville - Sponsorship Controller

Long-form Advertising: Chloë Smith - Head of Interactive