Dallas:

Sky Media and Chellozone are pleased to announce the opportunity for an advertiser to sponsor CBS Drama's recent acquisition, Dallas. The sponsorship opportunities for this classic series can run from one month up to twelve months.

It was a Sunday night, April 2nd 1978, that TV history changed forever when a new five part mini series made its debut on CBS. That show was Dallas, created by David Jacobs, and went on to become the most successful show in the history of television.

Dallas was the first show to combine the scope of a mini-series with the big ideas of life-themes such as good vs. evil and brother vs. brother. Set in the big state of Texas-where life is lived in the fast lane, where everything is bigger and badder than anywhere else, the breadth of the show made viewers realize that Romeo and Juliet had at long last come to Giant. Victoria Principal credits the 1956 movie, Giant, as the inspiration behind Dallas.

The Opportunity: 

  • Internationally Dallas still holds the record for the highest rated episode with nearly 360 million viewers tuning in to see "Who Shot J.R."
  • Dallas has had a huge impact on popular culture
  • CBS Drama is the only channel in the UK where you can watch Dallas
  • An average of 40,000 adults have tuned in for the series so far
  • Dallas has reached 450,000 adults since launch, 35% of which had never watched Drama in the previous 3 months
  • Branding could be extended onto CBS Drama's dedicated Facebook site (with over 12,000 'likes') which includes Q & A's with the show's star Sue Ellen, offering an opportunity for the fans to really interact


Scheduling and Sponsorship Credits

CBS Drama is the home of Dallas - episodes will be airing throughout 2012 and into 2013!

Premier Episode: 23:00 - 24:00 (Mon Fri)
Repeats: 08:00 - 09:00 and 13:00 - 14:00 (Mon-Fri)
Sunday Omnibus: 10:00 -15:00 (Sun)

  • Opening Credits: 5 seconds
  • Closing Credits: 15 seconds
  • Break bumpers: 2 x 5 second bumpers per centre break
  • There are normally 3 centre breaks per one hour programme

For more information, please download the full sponsorship opportunity opposite

Downloads