Audience & Measurement

Anytime TV has proved to be very popular and delivers a very upmarket profile. Research shows that viewers like it because ‘there is a small selection of carefully chosen programmes' . Advertisers also like it because it delivers the best available on the Sky platform. Additionally, learnings in the US show the 'bookend model' proves to be more memorable.

We can measure viewing on the service using SkyView, the largest viewing panel on the planet. Currently ‘Anytime TV' experiences around 13 million household programme views each month. With over 85% of programming commercially available to advertisers, this equates to around 20 million adult views per month that advertisers can buy into. 

Within Anytime enabled households, Anytime averages a 45% reach. Amongst users of the service Anytime TV is their 5th favourite channel.