Case Studies: Format - Interactive

Qatar Airlines and Sky News Weather Background Qatar Airways is the national carrier of the State of Qatar and is one of the world's fastest growing airlines, catering to a worldwide network of 82 d...

Sky Text Sky Text is the digital text service from Sky, and with an impressive 10.6 million viewing sessions a month, it's clearly very popular with our customers. Sky Text is free to all subscribers...

Green Button Advertising In a nutshell, Green Button offers advertisers the chance to cost-effectively broadcast up to 2 hours of content - triggered by ‘pressing green' from a traditional spot...

Interactive Advertising - VAL: Interactive Advertising (iA) puts the power into the hands of the viewer by providing information and content at the touch of the red button. The VAL (Video Advertiser ...

COI-NHS 'Go Smoke Free' Interactive Advertising Campaign:   The NHS offers free local support that is extremely effective in getting people to quit smoking. One in every two people who use the...

Virgin Trains - Interactive Advertising Campaign:   A multi-media advertising campaign was launched in June 2005 to highlight the benefits of the brand new, faster and better train service from...

Dulux - Interactive Campaign: Dulux's new colour co-ordination system was created to help people discover a multitude of colours that liven up a home and compliment each other - offering ‘Colou...

Budweiser - Interactive Campaign: In 2005, Budweiser became the official partner of the FIFA World Cup and needed to make consumers aware of this new association.  As an American brand, they als...

Warburtons - Interactive Advertising Campaign: Background Warburtons is a family owned and run baking business, based in Lancashire, North West England. Producing over two million products a day, th...