Sky launched Interactive Advertising in March 2000. We were the first place to run interactive TV ads in the UK and, in fact, the UK still leads the world in this field. Since then we've broadcast well over 1,000 campaigns from Finish Dishwasher Tablets to First Direct to Fox Films to Ford.
Interactive advertising enables advertisers to initiate a deeper dialogue with their core audiences and make their traditional TV or Sponsorship work harder. It can deliver against a number of different campaign objectives whether that be enhancing a brand, extending a TV ad, giving more information, impulse led purchasing, adding a simple direct response mechanism, building a database, market research etc
Sky Channels, ITV 1,2,3 & 4, Viacom and IDS channels all sell Interactive Ads that can then be seen in 9 million Sky Homes.
We also sell the range of interactive products (see products and costs tab) to suit a range of different campaign objectives whether that be purely generating warm sales responses or giving viewers a much deeper level of ‘opt in' information or engaging long form video content. Often, but not always, we can enhance TV Sponsorship by adding an interactive element, the rules here mean that at least the first level of interaction must be programme related, thereafter advertisers can have their own information.