Products and Costs
We have a range of products to suit all budgets and objectives, you can download our full rate card with product descriptions from the link below but here's a quick summary in the meantime:
Objective and Product (gross weekly costs)
Pure Response
Impulse Response e.g. Sandals above starts from £1,300
Brand Response
Mini DALs (DAL stands for Dedicated Advertiser Location) templated interactive sites 1) WIth ¼ screen TV Channel playing and up to 3 pages at £3,750. 2) With advertisers bespoke ¼ screen video and up to 3 pages at £8,625
Extended Video
VALs (Video Advertiser Location) at £12.5k
Bespoke Branding
DALs are totally bespoke sites built to your design and priced based on bandwidth requirement. They typically cost around £18,750
Enhanced TV Sponsorship
Often a programme will have some form of interactivity planned to sit behind the red button, the broadcast sponsor can extend this relationship to get a deeper involvement with the programme and add an interactive page of their own - just ask us for more details
Enabled Channels and Impact Splits
| Adults | AABC | A16-34 | MABC | M16-34 | W16-34 | |
Sky1,2,3 |
23.2% | 22.7% | 29.6% | 20.9% | 29.2% | 30.1% |
Sky Sports |
17.6% | 20.2% | 18.7% | 26.2% | 25.1% | 11.8% |
Sky News |
4.6% | 5.0% | 2.7% | 5.1% | 2.7% | 2.8% |
Sky Movies |
2.3% | 2.3% | 2.9% | 2.1% | 2.6% | 3.1% |
History, Bio & Crime |
5.0% | 5.0% | 2.3% | 5.0% | 2.1% | 2.7% |
Sky Real Lives 1 & 2 |
0.7% | 0.6% | 0.6% | 0.4% | 0.4% | 0.8% |
Non IA Enabled Channels |
46.7% | 44.2% | 43.2% | 40.4% | 37.9% | 48.7% |
