Choosing your audience

Sky AdSmart allows precisely targeted TV buying, by combining a unique set of attributes to match the desired customer profile

 With Sky AdSmart, media planners and buyers are freed from any constraints of standard TV buying demographs by being able to buy against a precisely prescribed audience.

This is done by using sophisticated segmentation tools to select the most relevant attributes available.  Only those households within the appropriate attributes will receive the ad.

Targeting Segments

• Region and Metropolitan Area - 16 standard TV regions and 15 large metropolitan area
• Experian Financial Outlook - 14 household types based on their financial needs, behavioural influences and preferences
• Gender/Age – 12 segments
• Demographic and Lifestyle - 15 Experian Mosaic segments
• Affluence - a 7-band predictor of disposable income and wealth.
• Home ownership – do the residents own the house or not
• Life-Stage – 15 life stages  based on number of people and ages in the household
• Kids age – 3 age ranges of kids within the household