Sky Anytime

Anytime TV is Sky's Video On Demand (VOD) service on TV. Accessed via the Sky EPG (Electronic Programme Guide), the Anytime service provides up to 35 hours of additional content - chosen by our schedulers to deliver the best of current programming.

The line up changes daily, with content from Sky's own channels as well as others, including The History Channel, Nat Geo, The Biography Channel, Disney, Nickelodeon and Cartoon Network - all available to be clicked and watched at anytime. It was launched on 27^th March 2007 in all homes with Sky HD boxes and in the subsequent weeks, in all homes with compatible Sky+ boxes. The service is currently available in over 3 million households.

The opportunity

Most programmes on Anytime TV are uninterrupted by ads. The advertising opportunity is the exclusive pre and post roll slots. The pre roll allows for up to 60 seconds prior to the programme and is sold in conjunction with a post roll slot of up to 3 minutes.