Sky Movies Box Office
Sky Movies Box Office is a ‘Near Video On Demand' service available to all Sky households. Films are shown at the same time as or immediately after the DVD window and well before they are available on Sky Movies. Sky Movies Box Office premieres around 20 new titles per month; titles are shown between 10 and 20 times daily across 50 channels. Box Office is Barb measured - but cumulatively across all channels.
The Audience
The audience is more likely to be ABC1, HWCH & Ads 16-34 / 16-44. Desirable young upmarket families who are more likely to: internet shop, drive people carriers or 4X4's, fly business class, be into music, keep fit, theme parks and skiing and have plasma screen TV's.
The Opportunity
Advertisers can take 90secs in between films, where they have shorter time lengths we could fill with Sky promos. All BACC regulatory requirements stand. Films are pin protected so we can accommodate restricted content. All films start on a Monday.
The Cost
The Whole Lot - Daily reach 41,000 HHs (Barb) x 1.53 (Barb) conversion factor for HHs to Adults = 62,730 daily impacts x 30 days x time length factor of 2 for 60" (we sell it as 60sec but you get 90") = 3,763,800 monthly impacts / 1000 x £25cpt = £94,000 monthly.
- £540,000 for 6 months exclusive
- £1,080,000 for 1 year ownership
