Sponsorship
Sky Media were one of the first broadcasters in the UK to broadcast sponsorship with campaigns dating back as early as 1989 with Coca-Cola's sponsorship of the Coca-Cola Hit Mix. Today, Sky Media broker and implement more sponsorship campaigns than any other sales house in the UK working with over 60 advertisers across more than 40 channels this year alone.
Through sponsorship, Sky Media have played a key role in launching brands and products, raising awareness, re-positioning brand values and in some instances playing a key role in the transformation of businesses.
Sky Media's expertise in the field of sponsorship has seen the number of channels represented swell to in excess 75, including wholly-owned channels like Sky1, Sky Sports and Sky Arts; joint ventures such as the History Channel and National Geographic Channel; and channel partners like Discovery Channel, FX, ESPN Classic and Sci-Fi.
The range and depth of programming means that we can offer a solution to almost any brief - From Premier League to Prison Break, Ice Road Truckers to Indy Car Racing League, Ballet Rocks! to Bear Grylls Born Survivor - Sky Media can offer a sponsorship solution for most brands and any budget from £10,000 up.
Multiple Platforms
Sky's multi-platform distribution coupled with a unique direct relationship with its viewers has meant that Sky Media lead the way in sponsorship that engages with audiences no matter how they are enjoying great content. Whether watching live, catching up on-demand, watching highlights on the move on Sky Mobile TV or reading behind-the-scenes feature in Sky's magazines, sponsorship solutions with Sky Media allow brands to harness the values of great content whilst unlocking the potential for brands to talk to 9 million households.
Full Service
As well as delivering innovative and bespoke sponsorship solutions, Sky Media provides brands with a full-service offering: brokering deals; producing award-winning creative with Sky's in-house agency Sky Creative; and analysing performance and effectiveness with both independent quantitative and qualitative research; and analysis of actual sales impact with Sky's proprietary research tool Sky View.
AFP
With the breadth of channels and ability to target audiences effectively, Sky Media's sponsorship team also work with brands developing advertiser-funded programme opportunities, most recently working with Nike, Barclaycard and Coke Zero to produce compelling programming distributed across multiple platforms and amplified with unique media and marketing campaigns.
