Traditional spot advertising is the most powerful way to reach large audiences, at a time when they are relaxed, receptive, and enjoying the mainstay of their every-day entertainment - Television.
Everybody remembers their favourite TV commercials, and sometimes the stars of the ads are as famous as the brands they promote - the Cadbury's gorilla and Howard from the Halifax for example! The key to a successful campaign is to reach the right people at the right time. Each advertiser has their own requirements, and campaigns are structured to reflect that.
Costs are determined by both the number of viewers and how sought-after the programming is, so there is an opportunity for everyone - irrespective of budgetary constraints!
In the ever growing multi-channel environment, the strength of Sky Media's portfolio is the diversity of the channels we represent. While famous for Sky Sports, Sky Movies, Sky News and Sky1, wider or niche audiences are accessible through channels such as Discovery, History, Comedy Central and many more. The strength of these channels is in their programming. From the action of the Premiership on Sky Sports to must-see drama on Sky1, the schedules are designed to entertain a wide variety of viewers.
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