Mobile Advertising with Sky Media
If you're reading this page, then you're most likely already advertising in the mobile space and wondering what Sky have to offer in this area or you're thinking about taking your first steps into the mobile arena. If either of your questions are, "Is mobile worth considering as an advertising platform?", or, "Does Sky have a good offering in mobile?", the simple answer to both is yes!
With 3.9 million users accessing Sky's mobile sites and applications every month*, and Sky having the most successful applications on the iPhone in their genre, this is an area where you can very quickly and easily create high brand impact amongst this rapidly growing audience.
*Source: comScore m:metrics Nov10
Sky's Mobile Sites
Mobile is a mass market medium with 30% of people in the UK using mobile internet services every month**. Sky's mobile sites offer existing customers and web users an improved experience by making our content available anytime and place and also make our content available to a new and wider audience.
From innovative technical offerings such as the electronic programme guide on your mobile where you can remote record, to quality, in-depth, up-to-the-moment content, Sky has seen huge success in this area and enjoys the UK's largest commercial reach of any mobile sports & news publisher in the mobile arena*.
These sites attract an audience that are predominantly young professional males and of course active, affluent mobile consumers. Couple this with the reach offered and content available, Sky's mobile sites become a must for consumers and advertisers alike.
For details on advertising opportunities available please contact Jamie Fitzgerald on 0207 705 5000 or Jamie.Fitzgerald@bskyb.com
Sky Mobile Sites:
Sky News
Sky Sports
24-7 Football
Sky+
Sky.com HP
*Source: comScore m:metrics Nov 09
**Source: Mobile Data Association Feb '09
Sky's iPhone Applications
IPhone users are the heaviest consumers of web content on mobile with 92% of iPhone users browsing any news or information on their iPhones each month*. Put quite simply, the iPhone has made the biggest single impact to consumers use of the mobile web since its inception.
Using downloadable applications to access content through the web is one of the distinguishing feature of the iPhone and is by far the consumers favourite way of accessing their favourite content at the touch of a button.
Even though we say it ourselves, Sky have come up trumps with their range of applications on offer for consumers with simple concepts executed brilliantly and it looks like we're not the only ones who think so! In the first 3 weeks of launch over 350k iPhone users downloaded the Sky Sports Football Score Centre app making it one of the UK's fastest iPhone app downloads of all time and both Sky Sports Football Score Centre and Sky News' applications are the market leaders in their respective genres in the UK.
There are continually developing advertising opportunities across our iPhone applications and of course the iPhone supports video also, making it an ideal extension for any TV campaign. For further details on advertising opportunities available please contact Jamie Fitzgerald on 0207 705 5000 or Jamie.Fitzgerald@bskyb.com
Sky's iPhone Applications:
Sky Mobile TV
Sky+
Sky News
Sky Sports Cricket Score Centre
Sky Sports Football Score Centre
Sky Showbiz
*Source: comScore m:metrics Nov 09
