Green Button Advertising
In a nutshell, Green Button offers advertisers the chance to cost-effectively broadcast up to 2 hours of content - triggered by ‘pressing green' from a traditional spot campaign. Viewers can record or view content to find out more about their favourite brands and products at a time that's convenient to them. Through the Green Button, viewers are offered the opportunity of watching extended versions of ads, finding out more about particular products or services, or accessing behind-the-scenes and exclusive footage.
The Green Button service even allows for ‘series-linking' of advertising content. Brilliant for those brands wishing to create episodic advertising. Green Button offers cost effectiveness and simplicity: a lower cost of entry than other interactive products; and provision of the content from the advertiser is all that's needed - we do the rest.
Carry on reading below or download the full illustrated PDF opposite
Harry Potter and the Half Blood Prince
Warner Bros. wanted to give Harry Potter fans more of the magic by giving them access to an exclusive extended trailer and behind-the-scenes footage and interviews.
Dates: 26th June - 12th July 2009
Average Dwell Time: 2 mins 18 secs
Interactions: 25,000 Households
Click rate amongst adults: 0.44%
Barclaycard
When Barclaycard launched the remixed version of their Waterslide ad, the Green Button service gave viewers the opportunity to watch exclusive behind-the-scenes footage to see how it was made.
Dates: 5th July - 31st July 2009
Average Dwell Time: 2 mins 30 secs
Interactions: 73,000 Households
Click rate amongst adults: 0.21%
FX True Blood
To mark the launch of the smash hit vampire thriller series True Blood, FX used the Green Button service to give viewers access to exclusive footage and a unique interview with series creator Alan Ball.
Dates: 6th July - 17st July 2009
Average Dwell Time: 2 mins 39 secs
Interactions: 13,000 Households
Click rate amongst adults: 0.12%
Compare The Market
Compare The Market's Serge has become a huge hit and they wanted to show fans it's not always easy making an ad with a meerkat. The Green Button content gave viewers access to some hilarious behind-the-scenes bloopers.
Dates: 1st August - 28th August 2009
Average Dwell Time: 3 mins 5 secs
Interactions: 49,000 Households
Click rate amongst adults: 0.24%
Green Button was awarded ‘Media Innovation of the Year 2009' by Media Week.
