Case Studies: -

Qatar Airlines and Sky News Weather Background Qatar Airways is the national carrier of the State of Qatar and is one of the world's fastest growing airlines, catering to a worldwide network of 82 d...

Sky Text Sky Text is the digital text service from Sky, and with an impressive 10.6 million viewing sessions a month, it's clearly very popular with our customers. Sky Text is free to all subscribers...

Royal Mail and Sky Anytime: The Royal Mail provides a valuable service to small businesses by creating tailored online ‘growth packs' full of ideas on how to achieve business expansion. In Janu...

Green Button Advertising In a nutshell, Green Button offers advertisers the chance to cost-effectively broadcast up to 2 hours of content - triggered by ‘pressing green' from a traditional spot...

E1 Films - Knowing E1 films were launching their first heavyweight campaign for a major Hollywood blockbuster - ‘Knowing' starring Nicolas Cage. As a relative newcomer to the industry it was es...

De Agostini and Military History The Combat Tanks Collection, the latest title from part-work publishers De Agostini, provided in-depth articles on the history and technological developments of army ...

Nissan - 24 Sponsorship: Nissan's primary drive for their sponsorship was to build awareness of the Nissan brand and key models within their range. The loyal and upmarket audience of Sky One's Sunday...

Nintendo Wii and Gladiators: The video gaming market is one of the fastest growing entertainment sectors and in 2008 was worth around £2.7 billion in the UK alone. Consequently, competition for...

Interactive Advertising - VAL: Interactive Advertising (iA) puts the power into the hands of the viewer by providing information and content at the touch of the red button. The VAL (Video Advertiser ...

Headline Publishing and Zone Romantica: Headline Publishing and Total Media approached us with clear goals in mind. They wanted to generate awareness of their new title amongst women and increase the...

Current TV and Sony Playstation - VCAMs: What is Current TV Current TV is the world's first and only Emmy award winning peer-to-peer news and information network dedicated to young adults (18-34s). ...

COI-NHS 'Go Smoke Free' Interactive Advertising Campaign:   The NHS offers free local support that is extremely effective in getting people to quit smoking. One in every two people who use the...

Virgin Trains - Interactive Advertising Campaign:   A multi-media advertising campaign was launched in June 2005 to highlight the benefits of the brand new, faster and better train service from...

Brylcreem - Soccer AM Sponsorship:-   Soccer AM is the Saturday-morning football show with a difference. Showing on Sky Sports, it delivers an eclectic mix of football, comedy and entertainment...

Goodfella's Solos - 3Sixty Campaign:    Goodfella's wanted to find a way to continue to drive sales of the Solo's product range, their restaurant quality oven pizza.  They wanted a ca...

Weetabix - TV Effectiveness Research: Over the past 5 years the UK breakfast cereal market has seen continual growth and has increased in size by 17% (Mintel). In 2007 it was estimated to be worth a ...

Dulux - Interactive Campaign: Dulux's new colour co-ordination system was created to help people discover a multitude of colours that liven up a home and compliment each other - offering ‘Colou...

Panasonic and Sky Movies - Sponsorship:   The escalation of flat screen televisions in recent years has made the TV market ever more competitive. With the launch of their High Definition (HD) V...

Budweiser - Interactive Campaign: In 2005, Budweiser became the official partner of the FIFA World Cup and needed to make consumers aware of this new association.  As an American brand, they als...

Ordnance Survey- Integrated Campaign: Ordnance Survey (OS) has been making maps for more than 200 years, providing reliable and accurate geographical information. But now they wanted to put themsel...

The Bourne Supremacy - 3Sixty Integration: The challenge for UIP was to maximise the first weekend's box office takings for The Bourne Supremacy at a time when there were at least 15 significant movi...

Warburtons - Interactive Advertising Campaign: Background Warburtons is a family owned and run baking business, based in Lancashire, North West England. Producing over two million products a day, th...

Hasting Hotels: A large drop in tourists visiting Northern Ireland and an increase in the number of global network hotels were creating challenging circumstances for the Hastings Hotel Group. Hasting...

Givenchy and the Oscars: The Annual Academy Awards (aka ‘The Oscars') are the zenith of elegance, glamour, fun and prestige and Sky's integrated coverage offered Very Irresistible Givenchy exte...

TJ Hughes TJ Hughes is a discount department store specialising in home; fashion; fragrance and cosmetics.  They have 50 stores nationwide but were only fully established in their heartland - th...