Mobile Research

Mobile is quickly becoming a stable part of people's media consumption with 30% of people in the UK using mobile internet services** and 56% of these users accessing these services at least once a week.*

Sky Digital Media consists of 5 mobile sites and 6 bespoke iPhone applications covering our 3 core areas, News, Sports and Entertainment. Sky Mobile Network users are young, highly educated and tech savvy audience with an appetite for info while on the move. Reaching 2.5m mobile browsers (a reach of 1 in 5 of all visits to mobile internet sites)*, Sky News & Sky Sports are the most are the most visited commercial mobile sites in the UK.

Below you will find the latest details from ComScore of our demographics by mobile site:

^{*Source: comScore m:metrics Nov 09
**Source: Mobile Data Association Feb '09
*** Source: Unique Visitors for iPhone = internal estimates Dec ‘09}