Video Research

Video consumption is growing rapidly with over 35 million people watching video online in a month.* With 4 in 5 online users watching video this is now an integral part of online visitor's behaviour.

Sky Digital Media consists of 16 video sites covering our 3 core areas, News, Sports and Entertainment and shows over 20 Million video per month*. Our video portfolio attracts a highly engaged audience, with our audience spending longer watching videos online than portal competitors.* We also proudly own the UK's number 1 commercial news site for video, which reaches over 1 million unique visitors every month, delivering broadcast quality video both shared with TV and made bespoke for online.

Below you will find the latest details from ComScore of our demographics by site:

          

^{*Source: ComScore November ‘09
*Liverpool FC data Comscore Video Metrix December 09}

Research Statistics

Sky Digital Media represents Sky's online offering: Sky Sports, News and Entertainment via the web through our portal Sky.com. Additionally we sell on behalf of select premium third-party sites. With over 12m unique users each month we reach 1 in 3 internet users in the UK.

At the bottom of the page you will find the latest details from ComScore of our demographics by site and below some further statistics on our three core areas of Sport, News, Entertainment and of course our portal:

Sky Portal
Sky Portal currently stands at 9.2m unique users - that's the same amount of people that live in the City of London alone. With over 9m users on our portal we are second only to Yahoo! and MSN.

Sports
Sky Digital Media is the number one sports network in the UK with 7.1m unique users per month, a reach of almost 2 in 5 of internet users to UK sports sites. Within our portfolio sits our own site, Sky Sports, which itself is the top commercial sports site in the UK. It has 4.5m unique users per month, a reach of a quarter of all sports fans online, which would fill Wembley Stadium 50 times over!

News
With 1.9m unique users Sky News receives the same amount of visitors as Westfield shopping centre reached in its opening month. Top of mind for breaking news, Sky News has the highest level of engagement in the news market with users visiting more often and staying longer than on competitors sites.

Entertainment
Sky's Entertainment sites reach 3.7m unique users per month in the UK placing them top of the entertainment news category and having a reach of over a quarter of all UK internet users to that category. With over 45% growth year on year our entertainment proposition goes from strength to strength.