Nick Jr
Genre: Kids/Pre-Schoolers/Mums
EPG Location: Sky 615 & Virgin 715
In A Nutshell
Nick Jr. is the number one pre-school commercial kid's channel and reaches nearly five millions viewers every month. Winner of ‘Channel of the Year' at the BAFTA children's awards 2009, Nick Jr. was the first ever channel dedicated to viewers 2-5 and their parents. Programming sees a variety of soft animation, puppets and human led shows, with a heavy emphasis on inclusion, involvement and interactivity. Nick Jr's core is to get its young audience laughing, playing and joining in with their favourite shows.
Defining Programmes
Dora the Explorer - Wonderpets! - Go Diego Go - Ben and Holly's Little Kingdom - Team Umizoomi- Ni Hao Kai Lan - Peppa Pig - Angelina Ballerina - Humf - Bedtime Stories - Fifi and the Flowertots - Roary the Racing Car - Wake Up World
New For 2011
Bubble Guppies - Poppy Cat
Audience
- Gender-balanced
- Key audience is girls and boys under 5 years old
- The #1 commercial pre-school offering in the UK!

