Sky Movies Premiere
Genre: Movies
EPG Location: 401 - 412
In A Nutshell
Sky Movies Premiere is the first place on UK television to watch over 450 different films every week across its 14 multiplex screens, from blockbusters to classics to the best in independent cinema. Sky Movies offers 90% of the top 100 box office films showcasing around 20 premieres a month.
Sky Movies service is split into a number of specific film genres to take you right to your movie choice: Comedy, Family, Classic, Action & Thriller, Sci-fi & Horror, Drama, Indie, Modern Greats and Premieres. The film genres offer customers the ease of navigation and greater control and advertisers the chance to target audiences more effectively.
Defining Programmes
Inception - The A-Team - Casino Royale - 35mm - The Hulk - Little Miss Sunshine - Star Wars - Wedding Crashers - Michael Clayton - Cheaper by the Dozen - Back to the Future - Breakfast at Tiffanys - The Godfather - Saw 3 - Anchorman - Elizabeth: The Golden Age - The Island - Eternal Sunshine of a Spotless Mind - The Incredibles
Audience
- Viewers of Sky Movies are more upmarket than the average viewer
- Monthly average audience of 9.9 million individuals
- Reaches both a male and female audience
- A great place to reach all the family - 16% of viewers are children
- Attracts a younger audience - 35% of viewers are 16-34
SkyView Insights
Movie viewers are more likely to...
- Be owners of technology products such as Xbox and iPods
- Have broadband access
- Be interested in fashion, music and clubbing
- Take regular holidays/breaks
- Have health and life insurance
- Go to the cinema regularly
