At The Races
Genre: Sports
EPG Location: Sky 415 and Virgin 534
In A Nutshell
At The Races is a dedicated horse racing channel broadcasting live action from the UK, Ireland, North America and selected events from around the world. The company is a partnership between British Sky Broadcasting, Arena Leisure Plc and 30 UK racecourses with the aim of delivering the very best quality racing coverage to over 9 million UK and Irish homes via Digital Satellite and Cable Television.
Defining Programmes
Racing Live - Racing Review - Get on! - The Irish Angle - Evening Racing - Autralina Racing - Morning Update - At The Races Stateside - Get On Saturday!.
Audience
- A monthly reach of 928,000 individuals
- A very male orientated channel - 81% of viewers are men
- A more mature audience with 91% of viewers 35+
SkyView Insights
At The Races viewers are more likley to...
- Be readers of the Daily Mail, The Sun and The Mirror
- Enjoy gambling, betting and playing bingo
- Interested in all sports including dog/horse racing, fishing, darts and snooker
- Enjoy going on short breaks/weekends away
