ESPN Classic
Genre: Sports
EPG Location: 429
In A Nutshell
ESPN Classic is devoted entirely to the greatest moments and legends of sport, with an eclectic mix of all-time classic highlights, matches, movies, interviews, profiles and documentaries.
ESPN Classic's programming creates parity between the past and the present with topical scheduling giving a unique slant on the live sporting action.
Defining Programmes
Football - Barclays Premier League, FA Cup, FIFA World Cup, UEFA European Championship, UEFA - European Cup, UEFA Cup, Cup Winners Cup, England Football Internationals
Rugby - 5 / 6 Nations, Rugby World Cup, England Internationals
Cricket - The Ashes, Cricket World Cup, Test Match Legends
Boxing - ESPN Big Fights Library, Legendary boxing fights including: Thrilla in Manila & Rumble in the Jungle, Behind the Fights, Tyson: Raw & Uncut
Motorsport - Superbikes, Formula 1
Golf - The British Open, Masters, Ryder Cup, PGA Championships
Tennis - Wimbledon, US Open
Audience
- ESPN Classic has a monthly reach of 1.5m individuals
- Attracting an upmarket audience, 54% are ABC1
- A very male oriented channel with men accounting for over two thirds of all viewers
- A younger audience - 62% of ESPN viewers are under 44 years old
SkyView Insights
ESPN Classic viewers are more likely to...
- Buy brand new cars
- Own widescreen TVs/plasma screens and games consoles
- Like to keep fit / go to the gym
- Enjoy eating out
- Enjoy going on short breaks/weekends away
