Discovery Channel and +1


Genre: Documentaries
EPG Location: 520 and 521



In A Nutshell

Discovery Channel showcases the best factual entertainment programming in the UK, taking its viewers straight to the heart of the action through a wealth of immersive, dynamic shows. Discovery Channel follows extraordinary real people as they take on their own unique challenge whether conquering the dangers of the world's oceans, forests and mountains or using their talents to create incredible cars, bikes or towering structures and things that make our world work.

 
Defining Programmes

Deadliest Catch - Born Survivor: Bear Grylls - Nasa's greatest missions - My Shocking Story - Mythbusters - World's Lost Tribes - Rome - Chop Shop - How it's made - Super Structures.

 
Audience

  • Discovery Channel has a monthly reach of 6.8m individuals
  • Of viewing adults nearly 50% are 35-54
  • 60% of viewers are male and predominantly ABC1



SkyView Insights

Discovery viewers are more likely to...

  • Have at least three TVs in household
  • Enjoy reading books and gardening
  • Visit historical attractions regularly
  • Have a private pension