National Geographic Channel and +1


Genre: Documentaries
EPG Location: 526 and 527


In A Nutshell


National Geographic Channel invites viewers to re-think the way they see television - and the world - with smart and innovative programming, including groundbreaking science, technology, investigation, and its blue-chip natural history programming. The channel contributes to the National Geographic Society's commitment to exploration, conservation and education.


Defining Programmes


The Story of Earth - Megafactories - Britain's Underworld - Rome Unwrapped - Air Crash Investigation - Journey to the Planets

Audience

• Nat Geo has a monthly reach of 5m individuals
• On average, NGC viewers earn a personal income of £51,500
• 57% of NGC viewers are educated to degree standard or higher
• 65% of NGC viewers are male
• Average age of an NGC viewer is 44 with 79% of the audience aged between 29 - 55



SkyView Insights

Nat Geo viewers are more likely to...

  • Visit historical attractions regularly
  • Spend more than £1,500 a year on holidays
  • Own a credit card
  • Fly abroad above the average viewer and takes 3-4 flights a year