BIO.®

Genre: Entertainment
EPG Location: Sky 156 and Virgin 242


In A Nutshell

BIO. is the channel which tells people's stories. It's programmes are all about people with incredible tales to tell, be they the rich and famous or ordinary people with extraordinary lives. Original series uncover the drama in people stories: everyday situations with a twist - celebrities going off script and people-centric crime stories and paranormal events.


Defining Programmes

Hardcore Pawn - The Hasselhoffs - Celebrity Ghost Stories - My Ghost Story - Real Housewives of Miami - Real Housewives of Beverly Hills

 
Audience

  • Average Monthly Reach (Inds 3min+): 2.8m
  • Ads 35+: 82%
  • Reaches slightly more women than men
  • Reaches an adult audience with 82% of viewers 35+



SkyView Insights

BIO. viewers are more likely to...

  • Read the Guardian and enjoy broadsheet papers
  • Enjoy partaking in a bit of DIY
  • Enjoy going to the cinema and rent DVDs
  • Be owners of a games console