DMAX, +1 and +2

Genre: Entertainment
EPG Location: 144, 145 and 155

In A Nutshell

DMAX is the channel where men are entertained by enjoyable, engaging, straight-up shows.  It's the channel where characters lead the programmes, whether they're expert mechanics, adventurers, tattoo artists or just all round impressive guys.

Defining Programmes

Miami Ink - LA Ink - Airwolf - NYPD Blue - London's Burning - Lisa Williams - Mythbusters - My Shocking Story - Monkey Business.

Audience

• DMAX attracts a slightly more female audience - 54% 
• DMAX is popular amongst 16-34's
• DMAX has a monthly reach of 3.5m individuals

SkyView Insights

DMAX viewers are more likely to...

• Be owners of technology inlcuding a PC, Apple Mac, XBox or Sony Playstation
• Enjoy a bit of DIY
• Like listening to music
• Like to keep fit / go to the gym