FX and FX+1

Genre: Entertainment
EPG Location: 124

In A Nutshell

FX is a high quality entertainment channel delivering smart TV with an edge to a male skewing audience 25-44. FX shows award winning first run quality drama, anarchic animated comedy, and popular crime series from the U.S. Television that gets people talking.

Defining Programmes

True Blood - The Walking Dead - NCIS - Dexter - Family Guy - Breaking Bad - American Dad - Eastbound & Down - The Cleveland Show

Audience

• FX has an average monthly reach of 5.2 million individuals
• FX delivers an even gender skew accross adults 25+
• FX attracts an ‘early adopter' audience wanting the next best thing now.
• Celebrity advocates include Charlie Brooker, Alexi Sayle, Chris Moyles, Ricky Gervais, Jonathan Ross

SkyView Insights

FX viewers are more likely to...

• Be owners of technology including MP3 players, a PC or Apple Mac
• Be an owner of a games console
• Enjoy reading books
• Like keeping fit or going to the gym