Sky1 HD and Sky2

Genre: Entertainment
EPG Location: Sky 106, 107 and Virgin 121, 122

In A Nutshell

Sky1 is the most watched non-terrestrial channel in Sky homes, attracting nearly 14m unique viewers every month. Sky1 distinguishes itself from rival channels with award-winning, exclusive US and homegrown drama, talked-about entertainment formats and distinctive factual entertainment series.

Sky1's sister channels complement 1's broad entertainment choice. Sky2 showcases the best of Sky1's content and a mix of sci-fi, action and factual programmes targeting young men.

Defining Programmes

Mad Dogs - A League Of Their Own - Modern Family - Raising Hope - The Middle - House - Fringe - Glee - The Simpsons - Strike Back - Spy - An Idiot Abroad - Trollied

Audience

Sky1

• Sky1 reaches an average monthly audience of 13.7 million individuals
• No.1 Multi-channel station reaching more individuals than ITV2, E4, More 4, BBC3 & Dave
• Attracts a range of viewers & has an appealing young, over 45% 16-34 audience
• Reaches both a male and female audience

Sky2

• In an average month Sky2 reaches 9.6m individuals
• The channel is great for reaching both men and women
• A slighlty more mature audience: 47% are aged 35-54

SkyView Insights

Sky1 & 2 viewers are more likely to...

• Be owners of games consoles
• Be interested in music
• Go on 3 holidays per year and take more flights than the average individuals
• Be owners of MP3 players, PCs, laptops and new technology