Discovery Shed


Genre: Lifestyle and Culture
EPG Location: 242

 

In A Nutshell

Discovery Shed is a channel for men who enjoy good old practical activites: fishing, DIY, build, cars, bikes and outdoor adventure. At Discovery Shed, we get stuck into the workshops, building sites and garages, and escape to rivers and the wild outdoors. Discovery Shed is a place where men can relax, take some time to themselves and get away from the everyday.


Defining Programmes

Tommy Walsh's Eco House - Wheeler Dealers - Matt Hayes Greatest Catches -  Survivorman - Homes on Holmes - American Chopper - World Lost Tribes - Bob Nudd's Right Angle

Audience

  • Shed has a monthly reach of 2.2 million individuals
  • Shed is predominately a male channel, attracting middle aged viewers. 
  • 70% of its audience are men and nearly half (47%) of Shed's audience are aged 35-54.
  • 46% of Shed viewers are ABC1 (vs 52.7% all multichannel homes)


Key Insights

Shed viewers are more likely to...

  • Have an interest in Rugby League
  • Own a Sony Playstation 2
  • Enjoy DIY, fishing and bingo
  • Go on caravanning and lakes/mountain holidays
  • Eat takeaways, with Dominos and Pizza Hut being favourites
  • Buy their groceries from Sainsburys