- Advertising Platforms
- Sky AdSmart
Sky IQ data and insights is now accessible solely via Sky Media, making it easier for agencies and advertisers to find their contacts and information in one place.
Sky IQ uses a a panel of 500,000 homes
The Sky IQ viewing panel delivers anonymised and aggregated insight into the viewing behaviours and preferences of UK consumers, helping advertisers gain a better understanding of how to reach their target audiences and analyse the effectiveness of specific TV advertising campaigns including: