A New Season For Sky Sports F1
Sky Sports F1 HD has offered unparalleled coverage of this exciting competition and audiences are already looking ahead to the new season. This month Sky Sports were awarded the category of ‘Best TV Broadcast Award for Outstanding Coverage’ following the debut season of the Sky Sports F1 HD channel. The award was presented by Bernie Ecclestone at the 2012 FIA Prize Giving Ceremony in Istanbul. Holding the bar high, the channel continues throughout the winter with regular programming as well as coverage of the build-up to the new season. What’s more, this channel built solely around such a premium sporting event, is again available for a brand to sponsor.
Following the award at the 2012 FIA Prize Giving Ceremony, Barney Francis, Managing Director of Sky Sports, commented: "It’s a real achievement for Sky Sports to receive this for our first season in Formula 1. I was honoured to collect it on behalf of everyone whose vision, hard work and imagination has gone into F1 on Sky Sports.
Martin Turner and his team have produced thrilling live coverage, a weekly magazine show and a channel full of programming that has been enjoyed by F1 fanatics and new fans alike.
We said we would give Formula 1 'the Sky Sports treatment' - and this award proves we have done just that. It’s a great climax to a great season!”
Sky Sports News HD and skysports.com will also bring in-depth coverage and glimpse of what’s to come as the grid prepares for the new season behind closed garage doors.
The channel offers 388 hours of live coverage, 476 Grand Prix driven by Sky Sports F1 talent, 90 minutes of build-up per race, 41 episodes of The F1 Show and much more through an unprecedented array of additional platforms. There has never been a better time for a brand to associate with the excitement and prestige of Formula 1.