Advertise online around exclusive Sky Sports and Sky News content

Whatever size your business is, you can now advertise to millions of potential customers alongside world class news and sports video content with Sky. Our new self-serve portal allows you to tap into these audiences more easily and quickly than ever – you can pick your audience, upload your video ad and track success all in one place.

Every month, 35m people watch online video clips from Sky Sports and Sky News through their mobile devices or PCs. From Gary and Jamie arguing about the latest controversy, match highlights and F1 near misses, to the latest breaking news and entertainment – Sky’s curated content is world class and brand safe.

Your video ads will be seen across Sky Sports and Sky News websites and apps, as well as Sky’s YouTube channels and select partner sites via our Sky Publisher Player. Start your journey today

Why advertise online with Sky?

Here are the main reasons why advertisers choose to place their video ads around Sky content online:

Massive reach

We reach 70% of the UK population each month with our Sky Sports and Sky News video clips

Premium, trusted content

Each of our video clips are carefully curated for online platforms, and all are broadcast-quality

Brand-safe

Our Operations and Editorial teams continuously monitor both the adverts and video content

Get Started

How to set up your own campaign

Follow these steps on our intelligent self-serve platform

1 Find your audience

Select from Sky’s wide range of targeting options

2 Upload your video ad

Simply drag and drop via the platform

3 Pay online

All major credit cards accepted

4 Monitor performance

Reports updated daily, accessed 24/7

Download PDF Instructions

Watch your campaigns perform

In-depth campaign performance at your fingertips

Delivered ad impressions

How many times your ad was seen

Click-through rate

The rate your ad was clicked on

Average viewing rate

The rate of which your ad was viewed in full

Cost-per-click

Budget divided by the number of total clicks

Who can advertise online with Sky?

Any registered company, of any size!

Where will my ad appear?

Ads feature before and after content on Sky aps and websites, as well as trusted third-party websites via Sky Publisher Player. Ads can feature before, after and during content on Sky YouTube channels.

Which audience targeting options are available?

Location: TV Regions, Cities, Towns, Postcode Area and Postcode Sector
Simple Demographics: Age, gender
Enhanced Demographics: Experian Mosaic Types
Content genre: Sports, News – or both!

Please note that too many targeting options can shrink the audience, and have an adverse effect on campaign delivery

How is payment managed?

Payment will only be taken once your campaign has been approved by Sky, and you will only be charged for impressions delivered. Campaigns are billed on a weekly basis and all major cards are accepted

Advertisers who already have an account with Sky will be billed via their usual payment method

How can I ensure my campaign delivers?

We recommend running a campaign for at least 2 weeks to ensure optimal delivery. The self-serve tool check available inventory for you, providing an indication of how your campaign will perform. Our Advertising Operations team regularly monitor delivery of all campaigns, optimising any that are under-performing

Are there any video ad specifications?

Format: MP4
Time length: any up to 30s
Display aspect ratio: 16:9
Frame rate (FPS): 25
Resolution (WxH) – 1920 x 1080

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Ready to create an account and get started? Hit the button below and click ‘sign-up’

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