A host of commercial opportunities are available ranging from one-off programme sponsorships to multi-media packages incorporating tv, print, web, events and direct marketing.

Previous sponsors have included The Natural History Museum whose DinoBirds exhibition was promoted using on-air programme strand sponsorship.

BT used on-air sponsorship of a weekend of programming as part of their launch campaign for broadband services.

VW more recently ran a 9 month sponsorship campaign following a programme strand for the launch of the Touareg vehicle.

For more information on specific opportunities available, contact sharon.laker@bskyb.com