About Sky AdSmart

In a UK first, Sky AdSmart can serve different ads to different Sky households watching the same programme.


      Households can be selected based on factors like age, location and life-stage, derived from a combination of Sky’s own customer data and information from consumer profiler experts such as Experian.

      By allowing advertisers to cherry-pick their audiences the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small and medium-sized businesses (SMEs) and location-specific advertisers.


      Sky AdSmart gives you the flexibility to:

      • Select the specific audience, from a set menu, that you want to reach
      • Restrict your advertising to a specific region or city
      • Show your ad only when your defined audience is watching


      Channels enabled:











        * excludes live programming   


      For more information

      Please contact us here or you can check out the FAQs section here 

      Other items of interest

      Sky AdSmart Propositions

      Audience Selection

      Costs and Measurement


      Send to an Agency / Client

      Click here