Sky AdSmart ads are placed seamlessly into the linear stream when the chosen audience is watching, so your ad could play out at any time. The following channels currently allow Sky AdSmart ads to be inserted in the ad breaks (with the exception of live programming):
Customers won’t be able to tell any difference except the ads they see may be more relevant.
You will only be able to see your advert if your household falls into the segment you have selected for the campaign.
We will provide you with comprehensive campaign level reporting of your impressions.
Sky AdSmart uses an algorithm that helps to make sure that ads play out when a chosen audience is most likely to be watching. It takes into account the projected linear audience which helps to enhance targeting within the household.
Sky AdSmart also takes into account normal clash rules.
Your ad should be standard lengths – 10, 20,30, 40 or 60 seconds.
If a customer is watching recorded content and views the ads at normal viewing speed then a Sky AdSmart can play out.
The Sky AdSmart ad chosen will be from the selection of ads stored on the box at the time of viewing so old recordings will have current ads.
Sky AdSmart campaigns can have independent start and end dates from linear campaigns.
Yes! We offer advertisers the opportunity to use their own customer data to create custom segments, particularly if they hold data at the household level.
At this time we do not offer Sky AdSmart for Sky households in the Republic of Ireland.
Sky AdSmart is an audience based platform thus the ad will only be served when your audience is watching, no matter which channel or programme they are viewing. This means that you don’t need to select a channel or programme.
To ensure the data is robust we have engaged RSMB to perform an independent audit of the measurement methodology. RSMB are the market leaders in television audience measurement design, operation and quality control. They are responsible for auditing BARB, the organisation that measures linear TV viewing in the UK. Find out more about RSMB here.
Sky AdSmart is traded on a cost per impression (CPM) basis.
Once an ad has been seen for 75% or more, at normal viewing speed, this is an impression.
We only charge advertisers when 75% or more of the ad is shown at normal viewing speed.
The cost of a Sky AdSmart campaign depends on the attribute chosen. The minimum spend for a campaign is £3000.
You are not alone, Sky AdSmart now allows advertisers of all shapes and sizes to access the power of TV, so it is no wonder that most of our customers are new to TV.
We are very happy to help and give advice so please feel free to speak to us or if you feel you need more independent assistance the Thinkbox website (www.thinkbox.tv) would be a good place to get more info. Thinkbox are the marketing body for all commercial TV in the UK.
Alternatively you can contact Clearcast who check all broadcast ads against the UK Code of Broadcast Advertising. They have a dedicated team of people to help potential Sky AdSmart advertisers get on TV for the first time. (www.clearcast.co.uk)