- Advertising Platforms
- Sky AdSmart
Please click on a question below to find out more.
As of January 2014 Sky AdSmart is available on the following channels (excluding live programming):
Sky 1, Sky 2, Sky Atlantic, Sky Movies, Sky Sports, Sky Arts, Sky Living, Challenge, Pick TV
Customers won’t be able to tell any difference except the ads they see may be more relevant.
You will only be able to see your advert if your household falls into the segment you have selected for the campaign.
We will provide you with daily reporting of your impressions.
Sky AdSmart uses an algorithm that helps to make sure that ads play out when a chosen audience is most likely to be watching. It takes into account the projected linear audience which helps to enhance targeting within the household.
For example a sports car ad would not play out during a children’s TV programme.
Should be standard lengths - 20,30,40 or 60 seconds. If you have chosen the Optimise Linear or Combined proposition your Sky AdSmart ad length must be the same as your linear ad length.
They will not see a Sky AdSmart ad – it is only in the live broadcast stream that Sky AdSmart ads will play out.
At the moment Sky AdSmart ads will not play first in break or back to back.
However this is something that will be on offer in the future.
Sky AdSmart campaigns can have independent start and end dates.
Currently we have a fixed list of attributes, however your Sky AdSmart representative should be able to advise you on the best way to reach your audience from the attributes available. We are looking at a customer data matching solution for the future.
The metropolitan areas have been designed so the best and most practical reach around that city can be accessed.
At this time we do not offer Sky AdSmart for Sky households in the Republic of Ireland.
Postcode targeting is not currently available but will be an option in the future. For geographical targeting, we currently offer metropolitan areas and TV regions.
The beauty of Sky AdSmart is that the ad will only be served when your audience is watching, no matter what channel or programme they are viewing. This means that you don’t need to select a channel or programme. However if you were to choose the Optimised Linear campaign you can maintain control over when the spots could play out.
Sky AdSmart will be traded on a cost per impression (CPI) basis.
Impressions - they are defined as when 75% of an advertisement has been viewed by the household at normal viewing speed.
We are very happy to help so please feel free to speak to us. If you feel you need more independent assistance the Thinkbox website (www.thinkbox.tv) would be a good place to get more info. Thinkbox are the marketing body for all commercial TV in the UK.