Sky AdSmart FAQs

Some answers to the most frequently asked questions about Sky AdSmart. If you can't find what you're looking for please drop us a line.

      Airing the ad

      Q: When and where will Sky AdSmart be available?

      Sky AdSmart ads are placed seamlessly into the linear stream when the chosen audience is watching, so your ad could play out at any time. The following channels currently allow Sky AdSmart ads to be inserted in the ad breaks (with the exception of live programming):

      Q: Will the viewer know they've seen a Sky AdSmart ad?

      Customers won’t be able to tell any difference except the ads they see may be more relevant.

      Q: Will I be able to watch the ad when it is played out?

      You will only be able to see your advert if your household falls into the segment you have selected for the campaign.

      Q: How will I know that my spots have been transmitted?

      We will provide you with comprehensive campaign level reporting of your impressions.

      Q: How do programme genre and Sky AdSmart work together?

      Sky AdSmart uses an algorithm that helps to make sure that ads play out when a chosen audience is most likely to be watching. It takes into account the projected linear audience which helps to enhance targeting within the household.

      For example a sports car ad would not play out during a children’s TV programme.

      Sky AdSmart also takes into account normal clash rules.

      Q: What length of ad can I do with Sky AdSmart?

      Your ad should be standard lengths – 10, 20,30, 40 or 60 seconds.

      Q: What happens if a customer is watching recorded content?

      At this time they will not see a Sky AdSmart ad – it is only in the live broadcast stream that Sky AdSmart ads will play out.

      Q: If you have a linear campaign and a Sky AdSmart campaign, do they have to run at the same time or can they have variable dates?

      Sky AdSmart campaigns can have independent start and end dates from linear campaigns.

      Data Questions

      Q: Can I use my own customer knowledge/data to reach my ideal customers?

      Yes! As of late 2014 we now offer advertisers the opportunity to use their own customer data to create custom segments, particularly if they hold data at the household level.

      Q: Is Republic Of Ireland available as a regional attribute?

      At this time we do not offer Sky AdSmart for Sky households in the Republic of Ireland.

      Q: Can I select the channels & programmes that I buy?

      Sky AdSmart is an audience based platform thus the ad will only be served when your audience is watching, no matter which channel or programme they are viewing. This means that you don’t need to select a channel or programme. 

      Q: What is the Sky IQ viewing panel?

      Panel = 500k participating Sky homes whose set top boxes report detailed viewing data overnight

      Q: How do I know the data is accurate?

      To ensure the data is robust we have engaged RSMB to perform an independent audit of the measurement methodology. RSMB are the market leaders in television audience measurement design, operation and quality control. They are responsible for auditing BARB, the organisation that measures linear TV viewing in the UK. Find out more about RSMB here.

      Buying Sky AdSmart

      Q: How is Sky AdSmart traded?

      Sky AdSmart is traded on a cost per impression (CPI) basis.

      Q: What is an impression?

      Once an ad has been seen for 75% or more, at normal viewing speed, this is an impression.

      Q: Will I be charged even if my ad is only shown for a few seconds?

      We only charge advertisers when 75% or more of the ad is shown at normal viewing speed.

      Q: How much is Sky AdSmart?

      The cost of a Sky AdSmart campaign depends on the attribute chosen. The minimum spend for a campaign is £2000. 

      Extra help

      Q: I am new to TV advertising, where can I go for help?

      You are not alone, Sky AdSmart now allows advertisers of all shapes and sizes to access the power of TV, so it is no wonder that most of our customers are new to TV.

      We are very happy to help and give advice so please feel free to speak to us or visit the ‘New to TV’ section of our site.

      If you feel you need more independent assistance the Thinkbox website (www.thinkbox.tv) would be a good place to get more info. Thinkbox are the marketing body for all commercial TV in the UK. 

      Q: Who do I contact for more info?

      For more info please contact your Sky Media representative or skyadsmart@bskyb.com

      Other items of interest

      About Sky AdSmart

      Get in Touch

      Audience Selection



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