About Sky AdSmart

Sky AdSmart is a revolutionary new approach to TV advertising. It allows advertisers to cherry-pick their audiences – so the power of TV can now be used to greater effect by existing advertisers, whilst becoming more accessible than ever to niche brands, small and medium-sized businesses (SMEs) and location-specific advertisers.

Sky AdSmart enables this by serving different ads to different households based on factors like age, location and life stage, derived from a combination of Sky’s own customer data and information from consumer profiling experts such as Experian.

Sky AdSmart provides the flexibility to:

• Select the specific audience you want to reach
• Restrict your advertising to a specific region or city
• Show your ad only when your defined audience is watching
• Cap the number of times your ad is shown

The Propositions:

There are 4 campaign planning approaches:

• Optimised linear – Use different copy within the same linear spot to optimise targeting
• Define & reach – Define the precise target audience, and only serve the ad when they are watching
• Up-weighting – Up-weight exposure to a specified buying audience
• Regional – Target an audience only in selected metropolitan areas, or regions

Channels Available:

 

Timeline to launch:

August 2013 – Selected launch partners begin using Sky AdSmart
January 2014 – Full launch and available to all advertisers

For more information, please contact skyadsmart@bskyb.com