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Welcome to Sky Media at Advertising Week Europe 2016


Here you can find all the information on our sessions and involvement across the week.  For session overviews or where to find us, check out all you need to know below or click the pink download button below for the printable leaflet.

Advertising Week Europe is the premier event for marketing, brand, advertising, and technology professionals.  Across the week you can find more than 220 events in 5 days, including over 200 seminars and workshops.  2016 marks the 4th year of #AWEurope which provides the opportunity to learn, network and liaise with the individuals and businesses from all over the industry.

For more information on the #AWEurope or to pick up a delegate pass for the week you can visit their website below.

AWEurope website and ticket information 

Cross Screen Summit

Leading industry experts on the phenomenon and explosive growth of cross screen behaviour. This on-going, landmark shift in consumer content consumption will be examined by a best-in-class group from both sides of the Atlantic.

Highlights include Sky on new innovations in technology for cross screen advertising; DataXu on programmatic TV including recent learnings with global auto manufacturers; BAFTA and Lions-award winning agency Gravity Road on the timeless art of storytelling in a cross screen environment; and insights from Drawbridge, the leading cross-device identity company which is leading the fundamental changes in the way brands connect with people.

Date: Monday 18th April

Time: 2-4.30pm

Venue:  Guardian Stage

AWEurope Opening Gala

Starting the week off in pure Sky style, Game of Thrones comes to Southwark Cathedral in a immersive Opening Gala. Take your seat at the Throne and be sure to watch out for Dragons!

Date: Monday 18th April

Time: 6-8pm

Venue: Southwark Cathedral

Believing in Better

Sky is the UK’s biggest advertiser and Europe’s leading Entertainment company with more than 21 million customers across the UK, Ireland, Italy, Germany and Austria. It is also one of the media industry’s most innovative companies with notable recent product launches including Sky Q, NOW TV and for advertisers, the market-leading targeted advertising service, AdSmart.

Andrew Mortimer, Sky’s Director of Media will talk about the critical importance of advertising to its strategy and how addressable marketing has changed how Sky thinks about campaigns and allowed even more creativity and innovation. He will also talk about how Sky has embraced partnerships with digital media partners like Facebook and Twitter to deliver campaigns.

Date: Tuesday 19th April

Time: 9:45 – 10:30am

Venue: Guardian Stage

Running Barefoot Across Borders

Great stories unite and excite audiences across the world. Broadcasters are investing increasingly in multi-territory film and TV content aimed at a wide international audience. But how are decisions made and how does the changing market place affect production, commissioning and acquisitions?

Hear about the strategy, the difficulties and highlights of how Europe’s biggest entertainment company make these decisions and deliver world class content across borders.

Also have a sneak peek into some of the news shows coming your way.

Date: Wednesday 20th April

Time: 2-2.45pm

Venue: Getty stage

Game of Thrones: From Page to Screen

Ahead of the hotly anticipated Season 6 premiere on Sky Atlantic on the 25th April we take a look behind the scenes at the phenomenon that is Game of Thrones. Sky Atlantic and Sky Media invite you to learn a little bit more about how the tales of George R R Martin make it from page to screen.

Join Sky Atlantic’s Thronecast presenter Sue Perkins as she hosts our experts in their field; Actor Ian McElhinney aka Ser Barristan Selmy, Comedian and ‘Super Fan’ Al Murray and Game of Thrones Weapons Master Tommy Dunne, who may have a few surprises up his armoured sleeves!

A not to be missed session.

Date: Thusrday 21st April

Time: 2-2.45pm

Venue: ITV stage

Where to find us

During the week of Advertising Week Europe 2016 you will find our sessions around The Picture House complex, Piccadilly.  For directions you can use the google maps on the right hand side.

Our Sites

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