Ever wondered about the shortcuts our minds take when making decisions? How these mental heuristics influence our purchasing behaviour
in an era of choice?

At the Heuristic Highway Breakfast Club, Leo Malagoni, Head of Market Research at Sky Media, delved into new research on the evolving paths to purchase, unveiling emerging trends that influence how people discover and purchase products and services. We were also joined by behavioural science expert Richard Shotton, who shared insights into the critical role trust plays in shaping brand perceptions and consumer behaviour.

If you missed it, don’t worry – you can revisit the exclusive content and share it with your peers by navigating between the icons below.

Please find a selection of great assets from The Breakfast Club below – including Sky Media’s nickable charts packed full of useful slides. Just click on the image to download:

For more information on The Breakfast Club and other great opportunities from Sky Media please speak to your sales representative or else contact us at skymedia@sky.uk. You can also see some of the great brands we’ve worked with by clicking on our Success Stories section of the main website.

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