- AXA
- Emerge Energy
- Hotter and Sky Media
- Hurtigruten Expeditions and Sky Media
- Sky Atlantic, Sky Cinema and Tesco Finest*
Colgate and Britain's Next Top Model
Integrating with a global fashion & media brand
Brett Colley, Brand Manager Colgate Palmolive
Britain’s Next Top Model offered us a rich, engaging platform to launch our innovative new whitening product – Colgate Expert White Toothbrush Plus Whitening Pen. The program was the perfect launch pad into the Fashion & Beauty market, where we positioned the product as the latest beauty accessory.
We were successful in generating competitor standout by building excitement around the product, bringing it to life from screen through to point of purchase. Given the success of the launch activation, we will continue to look for platforms to highlight the product as the next must have Fashion and Beauty accessory.
Britain’s Next Top Model offered us a rich, engaging platform to launch our innovative new whitening product – Colgate Expert White Toothbrush Plus Whitening Pen. The program was the perfect launch pad into the Fashion & Beauty market, where we positioned the product as the latest beauty accessory.
We were successful in generating competitor standout by building excitement around the product, bringing it to life from screen through to point of purchase. Given the success of the launch activation, we will continue to look for platforms to highlight the product as the next must have Fashion and Beauty accessory.
We were successful in generating competitor standout by building excitement around the product, bringing it to life from screen through to point of purchase. Given the success of the launch activation, we will continue to look for platforms to highlight the product as the next must have Fashion and Beauty accessory.
Brett Colley, Brand Manager Colgate Palmolive