As the film’s theme was focused on time being a currency, Sky Media suggested a campaign to bring this to life in a highly engaging and relevant way for Sky Sports fans – predicting the goals scored in added time during football matches.
The concept, brokered by Emma Kozub from advertising agency Vizeum, and Joe Copeman at Sky Media, resulted in an online hub being created and hosted on Skysports.com. A multi-media promotional campaign including; on air promotional spots, online display, mobile and social media, all directed users to the hub.
Editorially, a feature highlighting 10 ‘just in time’ sporting finishes took place in the hub, plus a competition offering Sky Sports fans the chance to win a trip for two to Times Square, New York. Entrants were asked to estimate how many goals would be scored ‘just in time’ – in the 91st minute or later in added time – in the English Premier League, Championship, Leagues 1 and 2 and the SPL in the 3pm kick offs on Saturday 25 February 2012.
The original concept struck a real chord with Sky Sports fans. The site accumulated high traffic and the competition received an impressive 6,724 entries. This raised awareness of the film’s release date and got audiences engaged with the time-focused theme of the film.
Emma Kozub, Vizeum, commented: “What works so well for Fox is when a media owner can bring to life the theme of a film in such an innovative, fun and relevant way for our target audience.”
The collaboration was a great success and raised significant awareness for the film’s release. Additionally the creative execution offered a perfect match for film’s themes.
Joe Copeman, Sky Media added: “We have a great working relationship with Fox and pride ourselves on constantly delivering new exciting campaigns for both Theatrical & Home Ents releases. We are fortunate that we have so many quality media channels to use in these integrated solutions.”
For more information on the deal or to learn how your brand could collaborate with Sky Media, contact us here
Please click on any of the sites below to open the link in a new window
Don't keep it to yourself – fill out the details below a share something from our site.
Please complete the form below to sign up for our newsletter or reminders, delivering the information you want direct to your inbox.