Bike Channel

Brands can advertise on a channel dedicated to cycling.


The world of 24/7 cycling television is here.  On the channel advertisers will find sport, adventure, legends and insight from the world of bikes.   BIKE appeals to leisure riders, racers, mountain bikers, commuters and triathletes, with programming that has been tailored to give every fan a full night of unmissable TV. Each evening serves up a themed menu of shows, from Sport to Legends, Women to Travel, Training and Mountain Biking.

Launching in the UK in December 2015, brands and advertisers can build a relationship with a fresh new channel who have an engaged and passionate audience.  There are a range of opportunities available from branded content to programme or channel sponsorship.

Top shows include

MTB Heroes

The Greatest Climbs

The Race Across America

Going South

ASICS – Beat the Sun

Break the Cycle

Audience Profile

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