HUM Masala

HUM Masala is the first dedicated 24-hour Urdu food channel in the world, and the first food channel to broadcast from Asia

Shortly after the launch in 2006, HUM Masala became a household name that was recognised all across Pakistan.

Convinced that “good food brings people together”, HUM Masala fuels this motto by offering its viewers a blend of traditional and non-traditional magazine-style shows, cooking with top chefs, live interactive shows and food-oriented travel programming.

Top shows include

Mehboob’s Kitchen

Food Diaries

Evening With Shireen

Tarka

Handi

Audience Profile

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