Viva is a fun and frivolous music channel featuring celebrity hosted countdowns and the tunes to soundtrack your week – whether that’s party anthems to fire-up your Friday night or guilty pleasures to get you through those onesie Sundays.
As part of the Viacom portfolio, brands and advertisers can become involved across this eclectic mix of music channels through traditional spot advertising or channel sponsorship. As a way to deepen the impact of the campaign, there are on-line, digital offerings and opportunities which can be tailored to meet different demands and budgets – enabling brands a 360 degree approach to advertising.
What does this mean? 
MTV Live
Capital TV
The Vault
Heart TV
MTV Beats
