12:30
LUNCH in the Barwell Barn
14:00
WELCOME in the Hay Barn, from Andrew Griffith, Group Chief Operating Officer, Sky
Our clients are crucially important to us. We aim to be best in class to support them in this fast-changing world. This event brings together some of the market’s leading thinkers and practitioners with the biggest business and brand leaders. We are here to share our thoughts and discuss some of the biggest issues and disruptive influences facing our markets today.
14:10
SESSION ONE: A CHANGING WORLD
Our contributors will discuss the transformed world and the implications the new disrupted business environment creates for marketers. Topics covered will be the geopolitical landscape, the rise of the angry voter and opportunities across the demographic divide. The session will also explore the opportunities created by the uncertainty for those companies that are innovative and listening to what the public want.
CONTRIBUTORS:
• Dr Max Roser, Senior Research Fellow at the Institute of New Economic Thinking at the Oxford Martin School, University of Oxford
• Richard Dobbs, Senior Partner, McKinsey
• Mark Stone, Europe Correspondent, Sky News
CONVERSATION HOSTED BY: Andrea Zappia, Chief Executive Officer, Sky Italia
15:20
SESSION TWO: CONSUMERS OF THE FUTURE
How is consumer behaviour changing? In a world of seemingly infinite choice how do viewers find what’s worth watching? How will media and brands reach and engage consumers in the future? Our contributors will consider the vital ingredients of a next-generation television experience, and what brands want from that.
CONTRIBUTORS:
• Andrew Olson, Executive Vice President Strategic Innovation at Sky
• Hardy Koth, Co-founder and Executive Board Member, Vocatus
• Barnaby Dawe, Global CMO, Just Eat
CONVERSATION HOSTED BY: Marcello Maggioni, Chief Commercial Officer, Sky Deutschland
16:00
TEA BREAK
16:20
SESSION THREE: BRAND DELUSION
Best-selling author and former ad agency owner Bob Hoffman is known for his hard-hitting opinions on our industry. In his address, Marketers Are From Mars, Consumers Are From New Jersey, Bob will pull no punches as explains why he believes the advertising industry is deluded. It’s a deep misunderstanding about consumers and brands; it’s the exaggerated claims about digital; it’s the mistaken belief that older consumers aren’t worth targeting. Bob probes the causes of these delusions, and asks what consumers really think about brands. Fasten your safety belts.
CONTRIBUTORS:
• Bob Hoffman, ‘The Ad Contrarian’, Former Chairman/ CEO, Hoffman/Lewis
• Rachel Swift, Head of Marketing, Brand, at John Lewis
CONVERSATION HOSTED BY: Rachel Bristow, Director of Client Partnerships & Collaboration, Sky Media
17:40
WRAP, Andrew Griffith, Group Chief Operating Officer, Sky
Followed by FREE TIME
19:00
APERITIVO DRINKS
19:30
DINNER
21:00
AFTER DINNER ENTERTAINMENT: Jack Whitehall and Freddie Flintoff, stars of Sky 1’s A League Of Their Own, in conversation with Boyd Hilton, Entertainment Director, Heat
08:15
BREAKFAST in the Barwell Barn
09:15
WELCOME in the Hay Barn, from Andrew Griffith, Group Chief Operating Officer, Sky
09:20
SESSION FOUR: TECHNOLOGY AND THE IMPLICATIONS FOR MARKETERS
The pace of technological change is quickening all the time. As marketers what are the implications and what should our responses be? How is technology impacting our lives and disrupting business? What is the impact of technology on brands? Where is the next wave of technology coming from? What should companies do to disrupt the disruptors?
CONTRIBUTORS:
• David Rowan, Editor-at-Large, Wired UK
• Nicki Brown, Advertising Controller, Argos
• Karen Blackett OBE, Chairwoman, MediaCom
CONVERSATION HOSTED BY: Jamie West, Deputy Managing Director, Sky Media
10:30
COFFEE BREAK
11:00
SESSION FIVE: DRIVING PERFORMANCE – LESSONS FROM LEADERS IN SPORTS
What can marketing leaders learn from the world of elite sports? What’s the modern day importance of the team versus the individual, can data really create an ‘edge’, and are factors in sports like resilience and a measured approach to risk taking relevant to the roles we play today?
CONTRIBUTORS:
• Martin Brundle, Sky Sports F1 pundit
• Tamsin Greenway, Director of Netball, Wasps Netball
• Nasser Hussain OBE, Sky Sports pundit
• Gianluca Vialli, Sky Italia TV pundit
• Claire Williams OBE, Deputy Team Principal, Williams F1
CONVERSATION HOSTED BY: Barney Francis, Managing Director, Sky Sports
12:05
WRAP, Andrew Griffith, Group Chief Operating Officer, Sky
Followed by LUNCH in the Barwell Barn
13:30
DEPARTURES
Please click on any of the sites below to open the link in a new window
