Consumer Cluster

Within this section you will find some thought starters that dive into consumer behaviour and the different ways you can reach specific demographics and connect with your customers.

You can either browse through each themed slide show below or you can download the deck to look at later. If you’d like to dive deeper, don’t hesitate to get in contact here.

Generation No Compromise

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Global, powerful, self-sustaining and
hyperconnected. If they don't like it, they'll
change it, if it's not there they'll make it, if not
right they'll reject it. They don't need you! They
are a metaphoric generation that to outsiders
are hard to understand and even harder to
connect with.

But it's not all bad, they are in a discovery life
stage, open to influence and trying new things.
As their spending power grows, they are a key
opportunity for brands.

Here are our top tips to help brands connrtect
with them.

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Generation No Compromise

Woke, hyperconnected, and
fickle eco-warriors who
demand authenticity

On-demand, on mobile,
on video, experience hungry,
anti-advertising

It's easy for brands to get it
wrong and hard to get it right

"Not only are there more of them
than any generation before but
they also wield more problems."
(Forbes 2019)

What can you do

with Sky Media

to connect with

Young

Adults?

Align with content we know they love

Profile their viewing
behaviour with our panel to
find their passion points

Comedy

Music

Reality TV

Animation

Find them on the platforms they follow

Box Sets and
On Demand content

100% brand safe
broadcaster content on
YouTube in sports
and entertainment content

Social first content
with Sky associated
influencers

Create authentic content
that aligns to Sky's purpose

Campaigning style
content partnership with
Sky Zero Carbon or
Ocean Rescue

Get into the action
of the Pride Weekend
with MTV as we hear the
mix of festival goers' stories

Sky News Divided
Social first series
exploring identity
politics for a
younger audience

4 x mini docs which
hero change-makers
who have stood up for
their individuality
against the status quo
and forged a path
for others

Offer them an experience to be part of

Gigs and festivals
across the summer -
opportunities for brand
to partner, create content,
be on the ground

A celebration of the
timeless, cultural
phenomenon that is
Friends.

One of the most
influential showcases
for new music in the
UK giving viewers
all-access to the
Next Big Thing

The first Reality TV
festival of its kind this
will be a three-day immersive
event will celebrate
the best of MTV UK's
smash-hit reality TV shows

Next steps...

Contact
Us

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theme

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colleague

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The Shape Of Shopping

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The way we shop today has changed dramatically
since the advent of the online retail,
the evolution of a more savvy shopper
and the ongoing shifts in our retail landscape.

So what does it take for retail brands to stand
out from the crowd? As traditional competitive
advantages are eroded, retailers need to rethink
their behaviours and retail through multiple
channels as well as change when and how they
talk to customers.

So how can Sky help retail brands maximise the
sales opportunity across different platforms
and moments throughout the year?

The way we shop today has changed dramatically
since the advent of the online retail,
the evolution of a more savvy shopper
and the ongoing shifts in our retail landscape.

So what does it take for retail brands to stand
out from the crowd? As traditional competitive
advantages are eroded, retailers need
to rethink their behaviours and retail through
multiple channels as well as change when and
how they talk to customers.

So how can Sky help retail brands maximise the
sales opportunity across different platforms
and moments throughout the year?