Content Cluster

Within this section you will find ideas around the latest trends in content production and consumption to help brands maximise their marketing effects in our ever-changing landscape…

You can either browse through each themed slide show below or you can download the deck to look at later. If you’d like to dive deeper, don’t hesitate to get in contact here.

The Unity Of Sport

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In 2020, the world changed. The aftermath of
Brexit had already divided our nation; then the
Covid-19 outbreak and Lockdown measures left
us feeling down in the dumps...

But sport has the power to unite us - bringing
the positivity, passion and participation our
nation needs.

With the gradual return of key sporting events
to look forward to, there is lots of opportunity
for brands to be a part of the action.

So how can Sky Media help you get the best out
of the return of sport in 2020?

The Unity Of Sport

Even before lockdown, 3/4 of Britons,
believed the UK was divided, and 65%
of the country were pessimistic about
the impact of Brexit.

Sport has the power to unite friends,
families and communities; bringing
them together even though they can't
be in pubs and stadiums together.

Sport is a step back towards
normality; 38% of young men said
watching sport with friends and
family is what they are missing
most during the pandemic.

Associating with sport drives
positive KPIs for brands, and
there's a broad range of
opportunities beyond badging.