The Feel Good Factor
Flick through the deck below using the navigation arrows or download here
Our physical and mental wellbeing are under a
lot of pressure: always on; with less quality time
and more superficial relationships, not to
mention the impact of what’s happening in the
wider world.
But things are not all bad. There is momentum
for positive change: flexible working;
meditation; screen time awareness; accessible
fitness and changing diets.
TV already provides people with a space to
switch off and spend time together, and there
are lots of opportunities for brands to partner
with Sky Media to help people feel good.
Our physical and mental wellbeing are under a
lot of pressure: always on; with less quality time
and more superficial relationships, not to
mention the impact of what’s happening in the
wider world.
But things are not all bad. There is momentum
for positive change: flexible working;
meditation; screen time awareness;
accessible fitness and changing diets.
TV already provides people with a space to
switch off and spend time together, and there
are lots of opportunities for brands to partner
with Sky Media to help people feel good.
The Feel Good Factor
We are all under a lot of
pressure from our own behaviour,
as well as the wider world
The UK is less happy than
most other nations
There is momentum to improve
our mental health from digital
detoxing, flexible working,
decluttering and exercise
Charities, health organisations &
brands are offering support to
drive positive change
Swipe right on your device to see next slide, swipe left to go back
What can you do
with Sky Media
to spark the
FEEL GOOD
Factor?
Align with content
which makes people feel good
Align with feel good shows and channels
Create strands which promote positivity
Create feel good ad breaks
Be part of a collection of
feel good brands in special
'Sky Presents' ad break
Target moments to make
people feel better: Sunday
evening & Monday morning
blues, rainy days, mental
health awareness
Or moments to amplify
positive sentiment: Friday
nights, Easter, Christmas
Identify and target 'at risk' audiences
with supportive content
TIME POOR, STRESSED
DISSATISFIED
ADDICTED TO TECH
Create branded content
to make people feel good
Morning yoga, fitness
videos and healthy living
hacks with talent from
Sky Sports
TED Talks, meditation and
inspirational stories to
help reduce stress and
improve people's confidence
Commercial partnerships
with content and product
offers to encourage
households to spend time
together
Next steps...
Replay
slideshow
Replay
slideshow
Share
with a
colleague
Share
with a
colleague
Explore
another
theme
Explore
another
theme
Contact
Us
Contact
Us
Keen To Be Green
Flick through the deck below using the navigation arrows or download here
Consumer attitudes have shifted from a
throw-away society, to one more focused on
sustainability, recycling, longevity of
products and preserving our planet
for future generations.
It is becoming cool to care, and people are
switching brands based on their eco credentials
- saying, "I’m not adding to the problem",
or "I'm doing my bit".
So brands find themselves in a position where
they have to catch up with the environmental
expectations of modern-day consumers,
but it’s hard to fix overnight.
What can Sky Media do to help brands
who are keen to be green?
Consumer attitudes have shifted from a
throw-away society, to one more focused on
sustainability, recycling, longevity of
products and preserving our planet
for future generations.
It is becoming cool to care, and people are
switching brands based on their eco
credentials - saying, "I’m not adding to the
problem", or "I'm doing my bit".
So brands find themselves in a position where
they have to catch up with the environmental
expectations of modern-day consumers,
but it’s hard to fix overnight.
What can Sky Media do to help brands
who are keen to be green?
Keen
To Be Green
With the globe in ecological
crisis, sustainability is no
longer a nice to have
People (especially Gen Z) are taking
action and driving change through
activism, behaviour
and buying habits
Sustainability messaging
is proven to drive growth
for brands
But there are challenges -
from 'green washing' to
tokenism, to rising costs
Swipe right on your device to see next slide, swipe left to go back
What can Sky Media
do to help brands
who are keen to be
green?
Sustainability is core to Sky's purpose
We're on the journey, and we want to bring everyone
with us. Sky Zero will transform business,
advocate for change and inspire our 24 million
customers to go zero.
Jerermy Darroch, CEO
Align with eco-ethical environments
Sky Nature:
May 2020 launch
National Geographic
Sky News
Collaborate with credible partners
across relevant moments
Charities provide experience
and credibility to support
brands who want
to make a difference
Identify key days across
the year to launch
your messaging
Create inspirational content
Series of inspirational
lifestyle changes that
everyone can benefit
from making
A larger business
lends its expertise
to help support
smaller, local
businesses to be
more sustainable
The joy of clothes
upcycling: talent-led
show, mixing The
Great British Sewing
Bee and Dawn
O'Porter's C4 vintage
clothes show
Work with Sky, POP, Nick Jr
& Milkshake to create
a campaign designed to get
children leading a
movement celebrating
sustainable living
Give people the opportunity to get involved
Branded 'clean-up' teams at key events
e.g. Pride, the London Marathon,
Ride London, British Sumertime
in Hyde Park
Mobile Sky Staff via Sky Cares
to get involved in your project
for the environment
Next steps...
Contact
Us
Contact
Us
Explore
another
theme
Explore
another
theme
Share
with a
colleague
Share
with a
colleague
Replay
slideshow
Replay
slideshow
Unfiltered
Flick through the deck below using the navigation arrows or download here
Fake News, reality TV and the rise of social media
have all contributed to audiences questioning
what content they can trust.
Brands are challenging the validity of influencer
follower numbers, whilst scandals involving lack of
care to TV show participants have left consumers
demanding that media platforms sweep away the gloss
and engage with them on an authentic level.
So, what can broadcasters and brands
do in order to prove their credentials as transparent,
people-focused entities?
We explore how brands can drive conversation
around honest, human topics and be a reliable
voice amongst a sea of meretricious content.
Fake News, reality TV and the rise of social media
have all contributed to audiences questioning
what content they can trust.
Brands are challenging the validity of influencer
follower numbers, whilst scandals involving lack of
care to TV show participants have left consumers
demanding that media platforms sweep away the
glossand engage with them on an authentic level.
So, what can broadcasters and brands
do in order to prove their credentials as transparent,
people-focused entities?
We explore how brands can drive conversation
around honest, human topics and be a reliable
voice amongst a sea of meretricious content.
Unfiltered
Consumers are experiencing the
negative mental effects of
a 'filtered reality'
This results in an erosion in
trust for social media platforms
particularly vs TV
People prefer to consume content
and brands where trust and
realness are celebrated
Brands are striving to be
'real' but true authenticity
is hard to achieve
Swipe right on your device to see next slide, swipe left to go back
How can Sky Media
help you find
an unfiltered,
trusted
voice?
Align with trusted,
editorial content and initiatives
Dedicated to inclusion
on and off-screen -
LGBT+, BAME
RTS News Channel Of
The Year 2019
Sky Documentaries:
May 2020 launch
Commitment to
diverse and relatable
talent and situations
Build on existing editorial shows
Sky News fearless
debate show with no
chair & 24 Hour Live
behind-the-scenes
Documentary series
that takes a look at
the inspirations
behind some
true-life dramas
E! take an unfiltered
comedic look at
First Dates
Semi-autobiographical
dramas written by
the talent
Create branded content
to boldly question the status quo
Use a single world which
has been trending on
the news to spark a
free debate amongst
different people &
points of view
Show all sides to the story
with Sky News
and competitor news outlets
Honest
documentaries on
topics we try to whitewash
such as moving country,
getting a new job,
having kids
Celebrate this date
with a stunt across
our network showing
Sky talent without
their make-up
Invite the audience
to be part of the content
Get the 'other side' of
a discussion via an
alternative subtitle
function
Identical podcast and
video debate series with
voting to confront
unconscious bias
around how people look
Debate where the
audience send in
anonymous questions
which they consider
shocking for an honest
answer
E! News: How Quickly
can we spread a
'fake news' story?
Next steps...
Contact
Us
Contact
Us
Explore
another
theme
Explore
another
theme
Share
with a
colleague
Share
with a
colleague
Replay
slideshow
Replay
slideshow
A Digital Reset
Flick through the deck below using the navigation arrows or download here
The growth of digital technology has been
revolutionary in the behaviour of people
and brands: more connected, more choice,
more control; more accessible,
more automated and more accountable.
Digital is dominating our lives. But too
much of anything is never a good thing.
It’s time for people and brands to reset.
Here are our top tips on redressing
the balance.
The growth of digital technology has been
revolutionary in the behaviour of people
and brands: more connected, more choice,
more control; more accessible,
more automated and more accountable.
Digital is dominating our lives.But too
much of anything is never a good thing.
It’s time for people and brands to reset.
Here are our top tips on redressing
the balance.
A Digital Reset
People now spend more time with
digital than any other channel
Connectivity,
accessibility,
control, choice
+
Attention,
addiction,
isolation,
self-confidence
-
Digital now takes the largest
share of media spend from brands
Accessibility,
automation,
accountability
+
Viewability,
engagement,
privacy,
brand safety,
short-termism
-
Swipe right on your device to see next slide, swipe left to go back
What can you do
with Sky Media
to
reset
Digital spend?
Invest more in TV
Build trust
Target commercial
video consumption not
all video consumption
Consider effectiveness
over efficiency
Source: TV/Ad Nation, 2016, Ipsos Connect/Thinkbox adults 15+
Question: 'In which, if any of the following places are you most likely to find advertising that...'
Reach people when they're
switched on, not scrolling
Be in unmissable content
across platforms
Target binge viewing on demand
of Sky stacked box sets
Help people to switch off
Sky Broadband Buddy
lets you manage each
screen in your home
from an app on our
phone or tablet
Partner with our brand
or channel events or
experiential spaces
Build podcasts around
our programmes and
channels for brands
to sponsor
Create hacks or
lessons in fitness
mindfulness, yoga that
live on Sky On Demand
Next steps
Contact
Us
Contact
Us
Explore
another
theme
Explore
another
theme
Share
with a
colleague
Share
with a
colleague
Replay
slideshow
Replay
slideshow
Three Wise(ish) Xmas Themes
Flick through the deck below using the navigation arrows or download here
The pandemic may have taken away our freedom,
but it will never dampen our Christmas spirit.
Over the course of the year, we’ve seen major shifts
in the nation’s behaviours and attitudes that
might hang around for some time.
So what will that mean for brands and advertisers
as they begin planning their Christmas campaigns?
Will Christmas start earlier this year? Will people
spend more or less, or will they be looking for
products with value from brands they can trust?
Will we be shopping more online and supporting
our local high streets?
From onscreen trends to closing the gap between
online and off-line, here are some of Sky Media’s
observations and solutions to get ahead this Christmas.
The pandemic may have taken away our freedom,
but it will never dampen our Christmas spirit.
Over the course of the year, we’ve seen major shifts
in the nation’s behaviours and attitudes that
might hang around for some time.
So what will that mean for brands and
advertisers as they begin planning their
Christmas campaigns? Will Christmas start
earlier this year? Will people spend more
or less, or will they be looking for products with
value from brands they can trust? Will we be shopping
more online and supporting our local high streets?
From on-screen trends to closing the gap between
online and off-line, here are some of Sky Media’s
observations and solutions to get
ahead this Christmas.
Sky Media's three
Wise(ish) men
give us some guidance
to help navigate
a new world
Swipe right on your device to see next slide, swipe left to go back
Swipe right on your device to see next slide, swipe left to go back
The
North
Star:
How will TV viewing trends
change this
Christmas?
Swipe right on your device to see next slide, swipe left to go back
+12%
Set Top Box VoD
+15%
Sky Go
+15% +28%
Dec & Xmas increase in
mutual viewing (year ave.)
+18% vs 2019
+13% vs 2019
+15% vs 2019
Swipe right on your device to see next slide, swipe left to go back
Where we think we can help
Where we think
we can help
Swipe right on your device to see next slide, swipe left to go back
Plan for a change in Christmas TV consumption
Using a combination of channels, platforms and data driven targeting
Swipe right on your device to see next slide, swipe left to go back
No room at
The Inn(store)
means a
BIG
online christmas
Swipe right on your device to see next slide, swipe left to go back
Swipe right on your device to see next slide, swipe left to go back
In-store Footfall Capped
Online Shopping
Black Friday
Staying Local
Online businesses are now the biggest investors in TV
Swipe right on your device to see next slide, swipe left to go back
Where we think we can help
Where we think
we can help
Swipe right on your device to see next slide, swipe left to go back
Generate demand and stay front of mind
Swipe right on your device to see next slide, swipe left to go back
Close the loop from off-line to online
AdVance Retargeting
Retarget TV viewers with sales
driving messages
Provide evidence of TV's
effectiveness at all points of
the marketing funnel
Web Attribution
Swipe right on your device to see next slide, swipe left to go back
Make every
penny
COUNT
this Christmas
Swipe right on your device to see next slide, swipe left to go back
Swipe right on your device to see next slide, swipe left to go back
Finances Front of Mind
Value for Advertisers
Pent-up Spends
Trust
TV is the most effective channel
in driving short term response
Swipe right on your device to see next slide, swipe left to go back
Where we think we can help
Where we think
we can help
Swipe right on your device to see next slide, swipe left to go back
Build reach fast with the right audience
By targeting an in-market audience
Swipe right on your device to see next slide, swipe left to go back
Replay
slideshow
Replay
slideshow
Share
with
a
colleague
Share
with
a
colleague
Explore
another
theme
Explore
another
theme
Contact
Us
Contact
Us
Next steps...