This is a bank of fresh content, themes and ideas
inspired by the latest trends in media, marketing, culture and Sky.
This is a bank of fresh content, themes and ideas
inspired by the latest trends in media, marketing, culture and Sky.
Three Wise(ish) Xmas Themes
The pandemic may have taken away our freedom, but it will never dampen our Christmas spirit. We’ve seen major shifts in the nation’s behaviours and attitudes that might hang around for some time.
From onscreen trends to closing the gap between online and off-line, click here to see some of Sky Media’s solutions for advertisers to get ahead this Christmas.
Keen To Be Green
Consumer attitudes have shifted from a throw-away society, to one more focused on sustainability, recycling, longevity of products and preserving our planet for future generations.
Click here to see what Sky Media can do to help those brands who are keen to be green.
The Unity Of Sport
In 2020 the world changed. Brexit had already divided our nation; then Covid-19 and Lockdown left us feeling down in the dumps… But sport has the power to unite us again – bringing the positivity, passion and participation our nation needs.
Click here to find out how Sky Media can help brands be part of the action as sport gradually returns in 2020.
Unfiltered
Fake News, reality TV and the rise of social media have all contributed to audiences questioning what content they can trust.
So, what can broadcasters and brands do to prove their credentials as transparent, people-focused entities?
Click here to find out.
Digital Reset
Digital technology has been revolutionary in the behaviour of people and brands: more connected, more choice, more control, more accessible, more automated. But too much of anything is never a good thing and it’s time to reset.
Read out top tips on redressing the balance here.
Feel Good Factor
Our physical and mental wellbeing are under a lot of pressure in general; not to mention the impact of what’s happening in the wider world. But there are lots of opportunities for brands to partner with Sky Media to help people feel good.
Click here to read more.
Supercharged Streaming
SVOD has changed the TV landscape, but will the launch of new platforms and 5G take it to the next level?
From platform-neutral solutions to content integrations, click here for Sky Media’s solutions to get ahead of trend.
Marketing In A Pandemic
During this worldwide pandemic, brands can still play a part in people’s lives and support people’s wellbeing.
Click here to see how Sky Media can help brands maintain their presence and respond quickly when safe to do so.
Generation
No Compromise
It’s harder than ever to connect with young people. But they are also in a discovery life stage, open to influence and trying new things. As their spending power grows, they are a key opportunity for brands.
Click here to see our top tips to help brands connect with them.
Shape Of
Shopping
With the advent of online shopping, retail brands need to rethink their behaviours, retail channels and change how they talk to customers.
Click here to see how Sky can help maximise sales opportunities across different platforms and moments throughout the year.
Get Personal 2.0
Personalisation brought so much promise, but smarter, more relevant marketing has also put people’s privacy at risk. So what does ‘personal’ mean now, and how can Sky Media help you get the balance between personalisation and privacy?
Click here to see how relevant advertising can work for brands.
The
Data Mine
Data makes our lives better and easier when it’s used well and has huge potential to make marketing more effective. But if only it was easier.
How can Sky Media help you mine your data to get more value, without it becoming a mine-field? Click here to find out.