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1966 gets the MNF treatment

MNF Special

Sky Sports is giving England’s 1966 World Cup victory the full Monday Night Football treatment as it marks 50 years since Sir Alf Ramsey’s side’s triumph. To keep the 1966 vibe Sky Media will be airing a special centre break in the game with both the sponsorship and ads being broadcast in black and white to match the game. Brands including Monday Night  Football Sponsors Ford as well as Google, Gillette, Ryan Air, Lexus, Specsavers, Aviva and The Hateful Eight will feature.

Using statistical data from Opta, the SkyPad touchscreen, and virtual reality from EA Sports, Jamie Carragher and Ed Chamberlin will show the impact the likes of Bobby Moore, Sir Geoff Hurst and Alan Ball had on the match. They will also use modern technology to conclusively answer the question about whether Hurst’s second goal crossed the line.

A special double bill to begin a year of celebration will also feature the latest Sky Sports Originals documentary, a 90-minute programme looking back on the incredible achievement called ‘The Boys of ’66’.

On Monday, January 4, Ed and Jamie will use the wealth of Sky Sports technology in the Monday Night Football studio to analyse the dramatic World Cup final between England and West Germany that ended with Bobby Moore lifting the Jules Rimet trophy. The break itself will air at 20:57.

The black and white ads join an ever growing list of Sky Media crafted breaks featuring in shows including Mad Men, Game of Thrones, 24 and Fortitude.

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